Jifiti Raises $2.5 Million For Gifting App Which Combines Thoughtful Shopping With The Convenience Of A Gift Card

Jifiti, a startup trying to reintroduce thoughtful gifting in the age of the ubiquitous gift card, has raised $2.5 million in seed funding, the company is announcing today, along with the official debut of its mobile app's new interface, designed for improved ease of use. The investment comes from Simon Property Group, a real estate company that operates over 300 malls in the U.S. and Asia, plus?Schottenstein Stores Corp., owners of American Eagle and DSW, and the Jesselson Group.

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